Your crew are already telling each other.
This is where they do it — in reviews, in pay reports, and now in a feed that runs all day. An Employer account turns that into something you can act on: sentiment by base and by subject, comparison against the carriers you lose crew to, vacancies that sit next to the evidence, and placements that reach the people reading it.
What an Employer account is
Sentiment, from the scores crew chose
Net sentiment by month, by base and by subject — the share of reviews rating 4-5 minus the share rating 1-2. Not a language model's guess at the mood of a sentence: crew already told us what they think on a five-point scale, and re-deriving it less accurately from their prose would be inventing evidence we were handed.
What crew raise, in their own words
Which subjects come up in review text — rostering, fatigue, pay, management, training — how often, and how the reviews that raise them scored. Keyword matching against a fixed list, stated at exactly that strength: it counts mentions, it does not read sentences.
An inbox of what you have not answered
Every review about your carrier, in full, with the ones nobody has replied to at the top and the one- and two-star ones counted separately. You answer publicly, as the airline, one reply per review — and answering is never gated on your subscription: a lapsed card pauses the analytics, the vacancies and the placements, and never your right of reply. The same inbox exists for threads crew open in your channel.
Seats, so it is not one shared login
Your recruiters, your comms team and your analysts each sign in as themselves. A manager can publish under the airline's name; an analyst reads the console and cannot. Revoking a leaver takes one click rather than a password everybody has to change. Invites are one-time codes read out to a colleague, because we hold no email address for anybody to send a link to.
Comparison against carriers you compete with
Category by category against your regional peer set — the same peer grouping the public matrix uses, so your dashboard and your profile can never disagree about your own numbers. Peers are ranked by proximity to you, because the top of the table is a target and the carrier next to you is a competitor.
Vacancies, next to the reviews
Post crew vacancies that render beside your own ratings and crew-reported pay for that exact rank. That is uncomfortable and it is the point: an advert next to evidence is worth more than an advert on a board with none, to the reader and therefore to you. Each one reports served, opened and apply-pressed, day by day — enough to tell a title problem from a package problem, and never enough to identify anybody.
Sponsored placements, first-party
A labelled card in the feed, the job board, the carrier directory or the channel list. Served from our own database with no ad network, no tag manager and no tracking pixel — measurement is day-bucketed counts of impressions and clicks, with no viewer identifier anywhere in the path.
What none of it can do
You cannot see who wrote a review, edit or remove one, change a score, reorder a page, or buy a rank. Every figure is suppressed below a cohort size — on your own carrier as much as anyone else's — so no cut of the dashboard narrows to an individual. We could not identify a reviewer for you if we wanted to.
Advertising here is unusual
Most places you can buy attention will also sell you targeting. We will not, and the reason is worth stating plainly rather than in a privacy policy nobody reads.
No third party sees your audience, because no third party is involved
There is no ad network, no tag manager, no pixel and no remote script anywhere on this site. A creative is a headline, a line of text and a link, stored in our database and rendered by our own front end. An ad network would hand someone else's server the address of every visitor reading about their own employer.
Targeting is by placement, never by person
You choose a surface. Everyone reading that surface sees the same rotation, spread evenly between everyone running in it. Behavioural targeting aimed at pseudonymous crew researching their own employers is the one product idea here that could genuinely hurt somebody.
Measurement is counts, not people
Impressions and clicks, bucketed by day. No impression rows, no session ids, no timestamps. You learn whether a campaign works. Nobody learns who saw it — including us.
A placement is never a rank
Sponsored cards render as their own labelled unit outside the ranked results. You cannot buy a position in a list, a score, or a place in the benchmark matrix. If you could, the reviews next to your advert would be worthless and so would the advert.
How claiming works
- 1
You tell us which carrier you are
We verify it against the carrier directly, not against an email domain. A domain proves somebody works there; it does not prove they speak for the airline. Nothing in the product reads a self-declared employer as permission to do anything.
- 2
We attach the profile to your account
Your account gains the right to edit your own description, post one official reply per review, advertise vacancies, buy placements, seat your colleagues, and read the analytics for that carrier. Nothing else.
- 3
Ratings stay out of your hands, permanently
Claiming does not let you edit, hide, reorder or remove a single review or score, and no subscription tier ever will. If it did, no crew member would trust the page and the analytics under it would be describing nothing.
- 4
If the subscription lapses, the profile stays claimed
Claiming is a verified fact about who you are, not something a lapsed card should undo. The analytics, the vacancies and any running placements pause; your profile and your existing replies do not disappear.
Employer pricing
Sold as an annual contract and scoped to your carrier’s size and base count. There is no self-serve checkout for this tier — a claimed profile has to be verified against the carrier first, which no card form can do.